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Friday, March 20, 2009

Project Runway Canada: Inspirational ‘Post-it’ Design Challenge


On March 10, the remaining six designers of the Gemini award-winning reality series was challenged to create an artistic evening gown using many variations of a single innovative product, the Post-it Note.

Each designer was paired with a woman afflicted with breast cancer who modeled the creations that were auctioned off to raise money for the Canadian Breast Cancer Foundation. The winning pink/green dress was made by Jessica (right). (Post-it 3M purchased the gown through auction for $10,000)

“These beautiful and inspirational models exhibit the strength and courage this disease requires," said Sherry Browne, Post-it brand manager, 3M Canada. "This episode of Project Runway Canada gives us the opportunity to align with a cause the brand strongly supports while showcasing creative and innovative uses of Post-it products."

Post-broadcast, fans can log onto Auctionwire.com/runway at 11pm ET/PT to place their bid on their favourite Project Runway Canada Post-it creation. The auction closed Tuesday, March 17th at 12pm ET/PT with all proceeds going to the Canadian Breast Cancer Foundation.

Post-it Fun Facts :
Post-it Notes available for use in this challenge: 318,000
Post-it's in 27 sizes, 50 colours, 56 shapes·
About 3,000 Post-it Notes made-up one dress·
Post-it Notes required for one dress equal about 31 square metres of fabric - almost 30 times the amount of fabric typically used to make a dress·
Average female is about 21 notes tall (based on 5’3” woman)·
Post-it Notes sold in Canada in 2006 could cover 5,000 football fields

Other Post-it Dresses:









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